Toronto Animation Film Festival

Toronto Animation Industry Conference

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Where: Toronto Reference Library & Online

When: November 2-4, 2023

Previous Events:

Toronto Animation / VFX Job Fair

Reimagining Your Finances

Sat, Nov 4th

1:45PM - 2:45PM


Finding a balance between money matters and creativity can be challenging, especially in stressful times. So, how can we be free to do what we love and keep up with life’s responsibilities?

This talk presents a view of our finances through the creative lens, focused on the basics and our imagination. We will talk about money as the concept and how personal and financial clarity can be allies in our creative journey.

“Reimagining your Finances” will provide insightful perspectives around money that will empower you as a creative professional.


Victoria Mateo, Money Coach - Creative and Finance Professional, WeFX Inc.

I am a Communications & Art enthusiast who loves to dance and help others. I have over 15 years of experience working in diverse creative fields, and for the last 5+ years, with an emphasis on the VFX & Animation industry. I launched The Money Awareness Pathway (The M.A.P.) in 2022, a money coaching and consulting service for creators. The M.A.P provides a comprehensive approach to money management, integrating principles from personal and business finance, neuroeconomics, and psychology.

Having worked in film, media production, events, and the arts for over a decade, has helped me understand the unique challenges that creative professionals face when it comes to managing their finances. My expertise in diverse areas of finance within the creative economy allows me to help other creatives gain financial confidence and offer tailored solutions that address their specific needs.

As a Certified Money Coach (CMC)®, my goal and focus is set on empowering creative professionals navigate financial challenges, overcome money-related obstacles, and unlock their true potential. Through one-on-one coaching sessions, workshops, and online resources, I guide my clients to develop financial awareness, create effective money strategies, and find their unique path to financial and creative success.


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