As VP, development and creative director, Laura is responsible for the execution of Spin Master Entertainment’s creative strategy, shepherding original IP and acquisitions for long form and theatrical content. She is the executive producer on Paw Patrol, Rusty Rivets, Abby Hatcher and Super Dinosaur. Prior to joining Spin Master, Laura served as VP of creative affairs at eOne Family, where she was executive producer and oversaw creative content initiatives for global hit properties such as Peppa Pig, Ben and Holly’s Little Kingdom and PJ Masks. Before then, she was a producer for Chorion LTD (now Silvergate Media) where she produced content for the Noddy franchise and developed properties such as Olivia and Mr Men and Little Miss.